Continuing Education

Social Media for Business Certificate

Get in on this exciting and growing way to communicate, market and serve your customers and clients. From Facebook to Twitter, blogging, YouTube, LinkedIn and more, discover the new principles of communication that apply across all networks. Whether you are new to social networks or already involved, you will come away with a plan to integrate social networks into your communication and marketing, and practical, how-to techniques to use in your organization or business. Certificate includes three one-month online courses: Introduction to Social Media, Marketing Using Social Media, and Integrating Social Media in Your Organization. 

Certificate Outline

Introduction to Social Media

Get involved in the move from in-person to online communication. You will learn what social networks are and their role in your business and personal life. Discover the top sites and how businesses are using them for communication, customer retention, branding, marketing, market research, needs assessment and serving customers. Explore the options for your organization, and look at case studies of what other organizations are doing.

Marketing Using Social Media

Develop a two-way communication and marketing strategy for your organization using major social networks, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use social media to engage your customers or clients and keep them interested in your organization or business. Discover the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.

Integrating Social Media in Your Organization

Take away a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Your instructor will help you choose which social network tools are right for your situation, and then integrate them into your web site to develop a social networking strategy for your organization. 

This course is offered in partnership with The Learning Resources Network (LERN), the world’s largest association in continuing education and lifelong learning.

Scheduled Classes

0am–0am Sep 5Dec 1 (0 sessions) $495.00
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Fall Quarter

Instructors